Category: The LEGO Group

  • Lego Castle Product Lines, Part I (1960-1983)

    Lego Castle Product Lines, Part I (1960-1983)

    Introduction Long before The LEGO® Group sold castle sets, the company depicted a drawing of a castle in the very first LEGO Building Idea Book the company published in 1960.[1]  The LEGO Building Idea Book was meant to inspire children with concepts for constructing models with pieces from the basic sets then available.  The castle […]

  • The History of LEGOLAND® Discovery Centres

    The History of LEGOLAND® Discovery Centres

    A LEGOLAND® Discovery Centre is an indoor attraction, a sort of miniature theme park that is organized vertically with various rides, activities, a 4D cinema, and a café spread out over several floors and a large gift shop in the lobby.  Merlin Entertainments owns and/or manages all of the LEGOLAND® theme parks and LEGOLAND® Discovery […]

  • LEGOLAND® Korea Resort Opens

    LEGOLAND® Korea Resort Opens

    On November 28, A.D. 2014, Merlin Entertainments, the company that owns and/or manages all of the LEGOLAND® theme parks and LEGOLAND® Discovery Centers around the world on behalf of the Kristiansen family (who founded and own The LEGO® Group) and some other investors announced a partnership would allow for the construction of a new LEGOLAND® […]

  • LEGOLAND® Discovery Centre Hong Kong Overview

    LEGOLAND® Discovery Centre Hong Kong Overview

    In March of 2021, Merlin Entertainments announced the opening of LEGOLAND® Discovery Centre Hong Kong at K11 MUSEA.[1]  [The city-state of Hong Kong, a former British colony, is now the Hong Kong Special Administrative Region of the People’s Republic of China.]  Please note that in Europe, Canada, Australia, and Hong Kong, Merlin uses the Queen’s […]

  • Where Else Can I Buy Lego?

    Where Else Can I Buy Lego?

    In addition to the online LEGO® Store, which some A.F.O.L.s and parents buying LEGO® kits for their children might recall was originally called LEGO® Shop at Home, and The LEGO® Group’s chain of bricks-and-mortar LEGO® Stores, there are, of course, LEGOLAND® gift shops.  [The latter are not owned by LEGO A/S (doing business as The […]

  • What is Legoland Discovery Center Chicago?

    What is Legoland Discovery Center Chicago?

    In addition to operating a chain of full-blown LEGOLAND® theme parks around the world, the British company Merlin Entertainments owns and operates twenty-seven LEGOLAND® Discovery Centers, each one a sort of indoor theme park.  [Due to the fact that Merlin is a British company, outside the U.S.A. both The LEGO® Group and Merlin Entertainments use […]

  • A History of Lego Duplo

    A History of Lego Duplo

    LEGO® DUPLO® is a range of LEGO® product lines for toddlers, preschoolers, and kindergarteners roughly from eighteen months to five years of age.[1]  A DUPLO® brick is easily distinguished from a LEGO® brick because it is twice as large.  Brickipedia refers to DUPLO® as a theme (product line), as if it were LEGO® City, but […]

  • LEGO Exhibits & Special Events at the Museum of Science & Industry

    LEGO Exhibits & Special Events at the Museum of Science & Industry

    The Art of the Brick is the third exhibit to feature Lego® bricks at the Museum of Science and Industry (M.S.I.) in Chicago, by my count.[1]  The first exhibit was MSI Presents LEGO MINDSTORMS.  It was sponsored by LEGO Systems, Inc., the Amrican-based division of The LEGO® Group.  MINDSTORMS is a subtheme of the LEGO® […]

  • What is Brickmania?

    What is Brickmania?

    Like building with LEGO® bricks?  Like vehicles from World War 2?  Then Brickmania’s the place for you!  At least, that’s the company’s reputation. This is a matter of an organization having evolved and narrowed its focus as Brickmania, L.L.C. originally made a product line of medieval civilian buildings that supplemented the LEGO® Castle theme before […]