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LEGO Vikings, Voyagers of the Brick Seas
Introduction The appeal of depicting Vikings for a Danish toy company is obvious, and Vikings were a natural fit for the LEGO® Castle theme (product line), given that these seafaring warriors were Danes, Swedes, Geats, and Norwegians, but it took until 2005 for The LEGO® Group to depict Vikings, accept for a model that appeared…
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The History of LEGOLAND® Discovery Centres
A LEGOLAND® Discovery Centre is an indoor attraction, a sort of miniature theme park that is organized vertically with various rides, activities, a 4D cinema, and a café spread out over several floors and a large gift shop in the lobby. Merlin Entertainments owns and/or manages all of the LEGOLAND® theme parks and LEGOLAND® Discovery…
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LEGOLAND® Korea Resort Opens
On November 28, A.D. 2014, Merlin Entertainments, the company that owns and/or manages all of the LEGOLAND® theme parks and LEGOLAND® Discovery Centers around the world on behalf of the Kristiansen family (who founded and own The LEGO® Group) and some other investors announced a partnership would allow for the construction of a new LEGOLAND®…
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Plans Announced for LEGO® Discovery Center Washington, D.C.
In February of 2022, Merlin Entertainments and Philadelphia-based PREIT, a real estate development trust, announced that LEGO® Discovery Center Washington, D.C. would open in 2023 inside the shopping mall Springfield Town Center in Springfield, Virginia.[1] [Springfield is in Fairfax County, Virginia, one of the most affluent counties in America.] You read that correctly, this will…
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LEGO® Discovery Centre Brussels, the First of Its Name
On February 4, A.D. 2021, Merlin Entertainments announced that the twenty-eighth LEGOLAND® Discovery Centre would open in the Belgian capital city of Brussels in the summer of 2022. [Merlin is the company that owns and/or manages all of the LEGOLAND® theme parks and LEGOLAND® Discovery Centers around the world on behalf of the Kristiansen family…
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LEGOLAND® Discovery Centre Hong Kong Overview
In March of 2021, Merlin Entertainments announced the opening of LEGOLAND® Discovery Centre Hong Kong at K11 MUSEA.[1] [The city-state of Hong Kong, a former British colony, is now the Hong Kong Special Administrative Region of the People’s Republic of China.] Please note that in Europe, Canada, Australia, and Hong Kong, Merlin uses the Queen’s…
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What is Legoland Discovery Center Chicago?
In addition to operating a chain of full-blown LEGOLAND® theme parks around the world, the British company Merlin Entertainments owns and operates twenty-seven LEGOLAND® Discovery Centers, each one a sort of indoor theme park. [Due to the fact that Merlin is a British company, outside the U.S.A. both The LEGO® Group and Merlin Entertainments use…
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Where Did the Brickmania Chicago Store Move?
Not so long ago, Schaumburg, Illinois was a sort of mecca for Lego® fans because they could visit the LEGO® Store, a Brickmania® Chicago store, and the museum Blocks to Bricks in Woodfield Mall, and the LEGOLAND® Discovery Center Chicago across the street at the Streets of Woodfield mall. Also, Brickworld® holds the annual Brickworld…
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Empire of the Brick 