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The History of LEGOLAND® Discovery Centres
A LEGOLAND® Discovery Centre is an indoor attraction, a sort of miniature theme park that is organized vertically with various rides, activities, a 4D cinema, and a café spread out over several floors and a large gift shop in the lobby. Merlin Entertainments owns and/or manages all of the LEGOLAND® theme parks and LEGOLAND® Discovery […]
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LEGOLAND® Korea Resort Opens
On November 28, A.D. 2014, Merlin Entertainments, the company that owns and/or manages all of the LEGOLAND® theme parks and LEGOLAND® Discovery Centers around the world on behalf of the Kristiansen family (who founded and own The LEGO® Group) and some other investors announced a partnership would allow for the construction of a new LEGOLAND® […]
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Plans Announced for LEGO® Discovery Center Washington, D.C.
In February of 2022, Merlin Entertainments and Philadelphia-based PREIT, a real estate development trust, announced that LEGO® Discovery Center Washington, D.C. would open in 2023 inside the shopping mall Springfield Town Center in Springfield, Virginia.[1] [Springfield is in Fairfax County, Virginia, one of the most affluent counties in America.] You read that correctly, this will […]
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LEGO® Discovery Centre Brussels, the First of Its Name
On February 4, A.D. 2021, Merlin Entertainments announced that the twenty-eighth LEGOLAND® Discovery Centre would open in the Belgian capital city of Brussels in the summer of 2022. [Merlin is the company that owns and/or manages all of the LEGOLAND® theme parks and LEGOLAND® Discovery Centers around the world on behalf of the Kristiansen family […]
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LEGOLAND® Discovery Centre Hong Kong Overview
In March of 2021, Merlin Entertainments announced the opening of LEGOLAND® Discovery Centre Hong Kong at K11 MUSEA.[1] [The city-state of Hong Kong, a former British colony, is now the Hong Kong Special Administrative Region of the People’s Republic of China.] Please note that in Europe, Canada, Australia, and Hong Kong, Merlin uses the Queen’s […]
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Where Else Can I Buy Lego?
In addition to the online LEGO® Store, which some A.F.O.L.s and parents buying LEGO® kits for their children might recall was originally called LEGO® Shop at Home, and The LEGO® Group’s chain of bricks-and-mortar LEGO® Stores, there are, of course, LEGOLAND® gift shops. [The latter are not owned by LEGO A/S (doing business as The […]
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What is Legoland Discovery Center Chicago?
In addition to operating a chain of full-blown LEGOLAND® theme parks around the world, the British company Merlin Entertainments owns and operates twenty-seven LEGOLAND® Discovery Centers, each one a sort of indoor theme park. [Due to the fact that Merlin is a British company, outside the U.S.A. both The LEGO® Group and Merlin Entertainments use […]
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A History of Lego Duplo
LEGO® DUPLO® is a range of LEGO® product lines for toddlers, preschoolers, and kindergarteners roughly from eighteen months to five years of age.[1] A DUPLO® brick is easily distinguished from a LEGO® brick because it is twice as large. Brickipedia refers to DUPLO® as a theme (product line), as if it were LEGO® City, but […]
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LEGO Exhibits & Special Events at the Museum of Science & Industry
The Art of the Brick is the third exhibit to feature Lego® bricks at the Museum of Science and Industry (M.S.I.) in Chicago, by my count.[1] The first exhibit was MSI Presents LEGO MINDSTORMS. It was sponsored by LEGO Systems, Inc., the Amrican-based division of The LEGO® Group. MINDSTORMS is a subtheme of the LEGO® […]
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Where Did the Brickmania Chicago Store Move?
Not so long ago, Schaumburg, Illinois was a sort of mecca for Lego® fans because they could visit the LEGO® Store, a Brickmania® Chicago store, and the museum Blocks to Bricks in Woodfield Mall, and the LEGOLAND® Discovery Center Chicago across the street at the Streets of Woodfield mall. Also, Brickworld® holds the annual Brickworld […]
Empire of the Brick: a blog about LEGO®, Playmobil®, Exin castles, Mold-A-Rama, and other toys and collectables.
Empire of the Brick 